Perryn Olson on Rebrands, Strategic Differentiation and More
In this episode of Briefly, Luke sat down with Perryn Olson, Chief Strategy Officer (CSO) at MyIT to discuss what it takes to rebrand, how to stand out strategically, understanding the truth to market authentically and much more.
About Perryn Olson
Perryn Olson is a sought after B2B marketer and business advisor who understands the impact both strategy and technology can have on a company’s growth and bottom line. He works hand-in-hand with My IT’s proactive support team and clients to secure their networks, educate their employees, and to implement best practices to protect and grow their companies. Perryn has developed business growth strategies for solopreneurs to multi-billion-dollar companies nationwide.
He is a certified marketer with SMPS (Society of Marketing Professional Services), past president of SMPS Southeast Louisiana, and past co-chair of SMPS SRC 2015. He has spoken and written extensively within the build and tech industries, and in 2014, he wrote the Construction Executive’s Guide to Brand Marketing.
Perryn is an Eagle Scout, a graduate of Loyola University New Orleans, and named one of Gambit's Forty Under 40 in 2010. He enjoys the outdoors, sports, and animals, in fact, he spent 5 years volunteering with the Audubon Zoo as an advanced animal handler and educator. Perryn lives outside of New Orleans with his wife, two daughters, and a husky.
Take a listen below, subscribe to the show and look for Briefly in the Apple Podcasts app, iTunes, Spotify, Google Play, Stitcher or wherever you get your podcasts. Comments are welcome! Drop us a line in the comments, tweet at us at @toucanads or shoot us an email at firstname.lastname@example.org.
This episode is brought to you by our lead sponsor, Hammatt Sound. Hammatt Sound is the premier audio production & acoustics firm based in Baton Rouge, LA.
Toucan Advertising is a New Orleans advertising agency.