Parish Tins believes in connecting authentic Louisiana restaurants with the communities around them. Each year, the company partners with local restaurants to bring customers $200 worth of delicious Louisiana food, all inside a $25 tin. The gift card coaster collection is designed to be the perfect gift for gift exchanges, secret Santa/white elephant parties, work functions and of course friends, family and loved ones.
Parish Tins hired Toucan to create the brand from the ground up. Toucan was commissioned to design its logo and packaging, develop an ecommerce website, create and maintain its social media channels as well as launch an email marketing campaign. From the onset of the campaign, Toucan established the brand’s tone of voice across all channels, which consisted of light humor, food puns and relatable southern charm. Combined with engaging food-related imagery, Toucan was able to create a foundation of awareness about the brand and its product in a matter of weeks.
Working with a small business often means having to deliver big results on a tight budget. Toucan accepted this challenge and executed a successful campaign in a short time period with a highly targeted, localized approach. Key metrics from Toucan’s initial four-month Facebook and Instagram campaign can be found below.