We tell stories that grow businesses.

Whether it’s producing a short video for social, writing long-form articles for your website or developing a content strategy from scratch, our mission is to give brands a distinct voice in a crowded marketplace.

Toucan is a New Orleans advertising firm dedicated to solving problems. We work with you to learn about your business goals, build creative solutions and measure the effectiveness of your investments. With a partner network of writers, designers, developers, videographers and strategists, we are fully equipped to take your brand to the next level.

Let us tell your story.

Luke Jones


Luke is the principal and CEO at Toucan, Prior to launching Toucan, Luke worked as a copywriter, social strategist and in-house marketing coordinator for a variety of firms and companies in New Orleans. An experienced marketer and storyteller, Luke works hand-in-hand with businesses to strategically grow brands and transform conversations into customers. In addition to being a podcast host and speaker, Luke is also co-author of The Big Fish Experience, a how-to book focused on creating and presenting engaging presentations.

Lafe Jones

Strategic Planning & Research

Lafe serves as Toucan’s strategic planner, researcher and marketing advisor. In addition to serving 15 years as CEO for a regional company with multiple locations and more than 100 employees, Lafe is also an Accredited Public Relations (APR) professional who has more than 15 years of experience managing his independent marketing and strategic planning company, serving a variety of clients throughout the country. Lafe not only provides consulting services, he is also a specialist in coaching and training teams as well as a seasoned public speaker, having given presentations at management and marketing conferences at the local, regional and national levels for decades.