Dental Arts of New Orleans

Dental Arts of New Orleans is a full-service general dentistry and orthodontic practice for the entire family. Their philosophy of care is focused on providing comprehensive and patient-centered dentistry in a quiet, stress-free environment.

Their mission is to provide the highest quality dental and orthodontic care available and to transform the lives of their patients in profound ways. They offer meticulous, uncompromising, state-of-the-art dental and orthodontic care with a commitment to honoring every person they have the privilege to treat.

After successfully renaming and rebranding the practice, Dental Arts needed a strategic way to drive traffic to their office and build awareness of their new brand. Their marketing efforts and digital assets needed to be refreshed to not only reflect the new aesthetic and messaging, but also to introduce their additional partnership and expansion into orthodontics in an engaging, cohesive way.

Dental Arts engaged Toucan to write, design and develop a new custom website that showcased the practice’s personality and positioned the brand as an expert in whole-mouth dentistry, including orthodontics.

In addition to telling the Dental Arts story through their website, Toucan also produced a high-quality overview video of the practice that walks viewers through the Dental Arts experience, expertise and culture.

Through a strategic, creative partnership, Toucan and Dental Arts have successfully launched the new brand that not only resonates with potential patients, but truly captures the essence and mission of the practice itself.